Mumbai: Hindustan Unilever Limited (HUL) has rejigged its top management on Thursday and appointed Kedar Lele as its executive director for customer development from 1 July.

Lele, currently chairman and managing director of Unilever Bangladesh takes over from Srinandan Sundaram, who will move into a new role as executive director for foods and refreshment.

Lele joined HUL in 2004 and was inducted into the company's management committee. Prior to his Bangladesh stint, he was responsible for leading the e-commerce and modern trade business and oversaw the customer development centre for HUL.

“Under his leadership, the Bangladesh business made great all-around progress – be it in CD coverage expansion, the transformation of our supply chain, or setting up sustainable models for market development. I would especially like to laud Kedar’s efforts towards developing talent and improving diversity in the Bangladesh business. I am certain that Kedar will take the HUL customer development function to the next level of performance,” HUL chairman & managing director Sanjiv Mehta said.

Lele moved to Dhaka in 2017 to head the Unilever Bangladesh business. He led the business operations, sales & customer development function and oversaw the go-to-market organisation involving marketing, customer and trade management, media, marketing research, and activation there.