Mumbai: Hogarth India, part of WPP and a global leader in creative production, announces key leadership appointments with Madhurika Banerjee and Ishita Hora joining the senior leadership team. These strategic hires aim to bolster Hogarth’s creative and production capabilities across India, reflecting the company's commitment to regional growth.
Madhurika Banerjee steps in as vice president, North, bringing over 15 years of experience in building high-performing teams and delivering award-winning campaigns across sectors including FMCG, consumer durables, auto, BFSI, real estate, and media & entertainment. Previously, as Schbang, brand solutions, vice president, she played a pivotal role in establishing the Delhi operations and worked with high-profile clients like Tata Beverages and JnJ Pharma. “I’m excited to take up this role to explore new avenues and create transformative experiences for our brands. Hogarth is on a strong growth trajectory, and I look forward to creating strong brands and transforming their content experience journey,” said Banerjee.
Ishita Hora joins Hogarth as vice president, West, bringing with her 13 years of expertise in integrated marketing, account management, and consumer research. Her ability to build strong client relationships has been instrumental in driving business growth for leading brands such as Coca-Cola, Caratlane, and Haier. Before joining Hogarth, Ishita was at Ogilvy, as client servicing director, where she led key client engagements and strategic initiatives. “Hogarth is a place where creativity, innovation, and production come together seamlessly, and I’m excited to dive in and make the most of it. I’m looking forward to working with an incredibly talented and driven team that pushes boundaries like second nature. Looking forward to this next phase of growth and all the exciting things ahead,” she said.
Hogarth India, CEO, Karthik Nagarajan commented on the appointments, saying, “Our commitment to clients is to deliver the best content experience for their audiences in a medium-agnostic way. The world of content and production today is more dynamic than any other part of the marketing engine, and so client leaders also need to be change managers. Madhurika and Ishita are exceptional, dynamic leaders who can lead change at our as well as our clients’ end.”
With Madhurika based in Gurgaon and Ishita in Mumbai, Hogarth India continues to focus on leadership excellence, striving for superior content experiences and client satisfaction.
