Mumbai: Havas Creative Group India has appointed Debopriyo (Debo) Bhattacherjee as EVP & planning Head – North effective immediately.
In his new role, Bhattacherjee will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable. "He will also be spearheading clients like Suzuki, Norton, Fortis, William Grants, ITC, and working closely with the senior leadership team to drive new client acquisitions and ensuring seamless adoption of the process of integration and collaboration across the group," the agency announced on Monday.
He will be based out of the Gurgaon office and will be reporting to Havas Group India's chief strategy officer Neeraj Bassi.
A strategic planner with 17 years of work experience, Bhattacherjee has worked with several agencies in India and Southeast Asia including Ogilvy, Dentsu, DDB, and McCann. He also served as the head of strategy planning for over three years in Havas at Kuala Lumpur, Malaysia. His expertise lies in solving business problems by sparking and nurturing creative possibilities. Bhattacherjee has worked on a multitude of blue-chip accounts, namely, Unilever, Danone, Mondelez, L’Oréal, Coke, Mitsubishi, Toyota, Diageo, SABMiller, Carlsberg, Maxis, AXA, ICICI, PETRONAS, and Tesco, among others.
“Debo has both the experience and knowledge of handling brands across a wide range of categories. He has been part of the Havas network earlier and understands the culture of Integration that Havas offers to its clients. His unique perspectives and ideas will undoubtedly increase our abilities to produce interesting work for our client portfolio," said Havas Creative Group India- president, Manas Lahiri.
On his new role, Bhattacherjee said, “For me, it is a homecoming to a network that I admire. So, with the change in consumer behaviour especially post the pandemic, the endeavour will be to keep working on creating differentiated strategies for all the leading brands of Reckitt, Dabur, Suzuki, and many others. I’m looking forward to working with the dynamic team of Havas Village India.”
