Mumbai: GroupM India has announced the appointment of Ritika Taneja as head of e-commerce. In this role, Taneja will be leading the e-commerce product offerings to clients and will also be responsible for co-creating the e-commerce vision and strategy charter for GroupM India. 

Taneja will be based out Gurgaon and report to GroupM India president - data, performance and digital products Atique Kazi, and closely work with GroupM APAC head of e-commerce services Toni Ruotanen.

“There is a growing importance of strengthening e-commerce practices for brands in today’s digital economy and e-commerce has transformed the ways in which businesses are done in India," said Atique Kazi. "Ritika’s appointment is a part of our continued investment in talent, especially in areas of enormous growth opportunities, like e-commerce. With the kind of extensive knowledge in this vertical that Ritika brings to the table, I am certain that we will continue to make the e-commerce practice a GroupM differentiator for our clients and brands.”

Taneja comes with a diverse experience in the e-commerce and offline retail space. As a digital business leader, she has experience in engaging with consumer tech companies, said the agency. She joins the GroupM India team with a proven track record of building successful consumer-centric brands and businesses. 

In a career spanning over 17 years, Taneja has spent a large part working in the online and offline retail space. Her experience also includes working on several international brands managing and growing their brand portfolios.

“I am ecstatic to be a part of the GroupM family. The e-commerce landscape is evolving massively and there is a need for brands to advance their e-commerce strategies with this changing landscape and consumer behavior. GroupM provides a unique environment for leading the e-commerce sector that is transforming brands and helping the drive new trends in the country. I look forward to closely working with the leadership and help our clients on e-commerce opportunities by creating services and product offerings,” said Ritika Taneja on her new role.