Mumbai: GroupM India, WPP’s media investment group, has announced the appointment of Karthik Shankar as head of digital trading. He will be responsible for digital trading and partnerships for the company and will report to GroupM India's investments & pricing president Sidharth Parashar, the company said.

Karthik comes with vast experience in building businesses using digital advertising technologies. He has worked with video technology start-ups and set up business units for programmatic & connected TV platforms.

Sidharth Parashar said, “Karthik has a proven track record of managing tech & media partnerships, digital trading, e-commerce, and leading brand safety initiatives. We believe that Karthik would play a pivotal role, as we partner with our esteemed clients in their digital transformation journey,"

On his new role, Karthik Shankar said, “These are exciting times for digital advertising which is witnessing hyper-growth in all spectrums including video, commerce, and data. Clients and partners seek guidance and support in navigating this complex ecosystem. This role has the right mix of understanding, access, and ability to collaborate with the ecosystem to streamline media investments. I am excited to join and be part of the GroupM family.”