NEW DELHI: Apple Inc long term marketing head Phil Schiller has been replaced by Greg Joswaik on Tuesday. Schiller will be leaving his post as senior vice president of worldwide marketing to become an Apple Fellow but will retain leadership of the app store. Whereas Joswiak, who previously handled the marketing of Apple’s products will take over for Schiller as senior vice president of worldwide marketing.

Schiller who is often seen on-stage introducing new Apple products, will continue to oversee Apple’s event.

Schiller has been associated with Apple for the last 30 years and has witnessed the company’s struggles in the mid-1990s and its ascendance after the return of co-founder Steve Jobs in 1996. Apart from Apple’s marketing, Schiller also guided the company’s products and served as one of the few public faces authorized to speak freely for the company.

“I’ll keep working here as long as they will have me. I bleed six colours, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about,” Schiller said in a statement.

Lately, the company has come under criticism from developers who say its fees and rules create an uneven playing field to compete with the iPhone maker. Schiller has overseen the App Store since 2015.

Joswiak who is replacing Schiller comes with over 2 decades of experience and has been a veteran of Apple. He was handling the marketing for the original iPod and iPad. He will report to chief executive Tim Cook.