NEW DELHI: Digital advertising agency FoxyMoron has hired Punkaj Saini as business head - west. In this role, he will focus on building client relationships, business development and operations in the region.

Further, Saini will work with internal stakeholders across the offices of Zoo Media (the agency’s holding network) situated in Mumbai, Gurugram and Bengaluru. He will report into Zoo Media and FoxyMoron co-founders Pratik Gupta and Suveer Bajaj.

With over two decades of diverse industry experience in digital marketing and web technology, Saini has previously worked in leadership roles in digital agencies like Dentsu Webchutney and Social Kinnect, and in web-based service agencies like To The New, Cynapse and Puretech Digital. He has also had a stint as the marketing head at Mid-Day (dotcom). He founded a digital transformation consultancy service and website services based company too. During his tenure at these organisations, he has assisted in setting up new business units from the ground up including managing key recruitments.

Saini has also worked on building a variety of digital campaigns and launching web and mobile based interfaces for brands across industries from auto, media & entertainment, IT, FMCG, BFSI, E-commerce, retail and real-estate industry. 

Pratik Gupta said, “Super stoked to have Punkaj join us and lead the business for us at FoxyMoron West. His experience across digital domains, ability to work with and build strong teams and past track record of ensuring business impact across brands bodes well for our continued ambition in the market.” 

Punkaj Saini said, “I have always been impressed with the work and marquee brands FoxyMoron has on board. With the launch of Zoo Media, I am keen on supporting our clients with our full range of services and growing the business in the region by leveraging the current digital boom.”