Mumbai: On 12 November 2024, Fireside Ventures, an early-stage venture fund focused on consumer brands, appointed Adarsh Menon as operating partner. This strategic addition aims to bolster the leadership team as Fireside Ventures continues its growth trajectory.

In his new role, Menon will serve on the boards of select portfolio companies, offering his expertise and strategic insights. With a robust 23-year career spanning sales and marketing leadership at esteemed organisations like Flipkart, Hindustan Unilever Ltd, and GlaxoSmithKline Consumer Healthcare, Menon brings exceptional skills in team building, mentoring industry leaders, and driving business growth.

Fireside Ventures, founder & managing partner, Kanwaljit Singh expressed, ‘We are delighted to welcome Adarsh to the leadership team and in the Fireside family. As we continue to grow and evolve as a fund, it's essential to bring in leaders who share our passion for building sustainable, iconic consumer brands. Adarsh's impressive track record in scaling businesses, coupled with his deep expertise in FMCG and e-commerce, makes him an invaluable asset to our team and portfolio companies. His appointment reinforces our commitment to supporting entrepreneurs with top-notch expertise, and we're confident that his mentorship will help our companies navigate the complexities of the consumer landscape.’

Menon shared his enthusiasm, stating, “Fireside has built a strong niche and stature in the ecosystem by living and practising the value of 'Good' – being founder-first and helping brands do good to do well. The track record of building purposeful brands is truly inspiring! I am delighted to join Fireside and be a part of this amazing journey.”