Mumbai: Famous Innovations has appointed two of senior level talents, Manish Ajgaonkar as senior creative director and Ferzad Variyava as group creative director, to head its creative team.

With close to 18 years of experience in his kitty, Manish Ajgaonkar brings onboard his finely honed creative acumen after working with India's top creative agencies like HTA, Publicis Ambience, Saatchi and Saatchi, Contract and Interface FCB to name a few. His work has been recognized in local and international award festivals and he has also been on the jury of Goafest for Design and Out-of-home categories.

On his appointment Manish says, "With the changing needs of advertisers nowadays, I feel there are very few agencies that are actually changing their creative product and thinking to match. Famous has been one such agency that has rapidly grown over the years and has developed a strong creative culture."

Ferzad Variyava brings his 15 years of experience with prestigious agencies like the DDB Mudra Group, Publicis Ambience, Alok Nanda & Company and JWT. He has had the good fortune of helming teams on marquee brands like Volkswagen, Renault, Twitter, Thomas Cook, Tata Housing and Lodha Builders to name a few. His list of accolades spans both local and international award festivals over the years.

Variyava candidly shares, “I have had the privilege of working with some of the most talented minds in my past agencies and I am now looking forward to working with Raj who I have always considered one of the most progressive people in the industry. I equally look forward to partnering Manish whose craft I have always admired. To me, an electric place like Famous is fertile ground to develop more inventive solutions for a newer, bolder breed of clients.”