Mumbai: Real estate development firm Embassy Group on Monday announced the appointment of Debosmita Majumder as group head – marketing & communications.
Majumder is an accomplished communications and marketing specialist with over 16 years of experience working with some of the country’s biggest brands and agencies and has delivered award-winning campaigns.
Prior to joining Embassy Group, she was Porsche India's head of marketing and was responsible in leading strategic campaigns and marketing initiatives for the brand. She has also previously worked with PUMA India, driving business impact, and is the brain behind the empowering Propah Lady campaign, the Cannes Awards nominated Suede Gully campaign, and the #DoYou campaign, which broke the Guinness Record in 2016.
“Debosmita, with her years of diverse and rich experience in front-ending successful communication and marketing initiatives for various brands, is a great asset for our team," said Embassy Group, COO, Aditya Virwani. "We are pleased to welcome her on-board and look forward to working with her to further strengthen our marketing practice, building the brand’s strategic narrative and drive holistic communications for Embassy Group.”
Majumder's role with Embassy Group would focus on providing strategic and thought leadership direction for the brand and communications. She will also be responsible for driving and unifying the brand’s story and image, focusing on digital marketing, creative communications, and public relations across its corporate, commercial, residential, services, community outreach, interiors, co-living, education, and equestrian verticals.
“With marketing and communications powering my career through the past decade and a half, I have had the opportunity to work with leading brands across sectors and drive their strategic narratives," said Majumder about her new role. "I am excited to work with Embassy Group, a brand whose ethos aligns with my passion, creativity, and curiosity. I look forward to leading successful communications and unearthing powerful narratives for the brand that is known to be a leader in the real estate development space.”
