NEW DELHI: Dukaan.com has appointed entrepreneur, blogger & consultant Mani Karthik as VP - marketing. Prior to this, Karthik held the post of chief marketing officer at Rankz. He is also the founder of BackToIndia, an online community that's on a mission to help NRIs return back to India.

Karthik posted the development on professional networking site LinkedIn:

“Quick update. Will be taking over as VP of Marketing with Dukaan. So kicked about two things. First, working with an amazing team that's weaving magic and second, helping scale a product that I believe can help India grow with more businesses, more entrepreneurs get online (perhaps even for the first time), from her remotest parts. Proud, excited and happy about this challenge ahead.”

Founded in 2020, Dukaan is a ‘do-it-yourself’ (DIY) platform which enables small retailers with zero programming skills to set up an online store. Apart from this, each merchant gets a unique store link on which they can showcase their products or services and further share this link with customers over social media channels.

The digital start-up that helps local stores to sell their products online had announced in October last year that it has raised $6 million as a part of its seed funding round, co-led by Matrix Partners India and Lightspeed India Partners.

With Covid2019 accelerating the shift to digital, Dukaan has already onboarded over 2.7 million merchants onto its platform across India since its launch.