NEW DELHI: Branded content marketplace Do Your Thng (DYT) has brought on Bhavna Darira as business head. She brings with her over two decades of experience in sales, marketing and brand positioning. 

Darira’s past experience is with companies like Aditya Birla Financial Services, Reliance Communication, and Ogilvy & Mather. 

Do Your Thng founder-CEO Ankit Agarwal said, “We are delighted to have Bhavna as the business head at DYT. She brings unmatched marketing prowess to the team. The length and breadth of her experience with brands ranging from Jimmy Choo to Lakme is humbling. Bhavna’s work across advertising, marketing and sales will strengthen strategic understanding and provide us an edge – a prerequisite for our next growth phase.” 

“I am ecstatic to be joining the DYT team,” said Bhavna Darira. “I’ve worked with various brands in a vast sales and marketing sphere. As I move to my next phase, I aim to dip my toes into a new pool of possibilities which DYT offers. My constant endeavour is to build lasting experiences for brands and consumers, and there is no better path to it right now than creators.”

Darira has 25 years of global marketing background spanning media, financial services, luxury fashion retail, telecom and FMCG. Most recently, she held the position of national category head, brand promotion vertical for Hindustan Times. Prior to that, she was the group head for international business for the English newspaper.

In her long and varied career, Darira served as the vice president, brand of Aditya Birla Financial Services and GM, and marketing for Reliance Communication. As marketing head for Murjani Group, she worked on renowned international brands — Gucci, Bottega Veneta, Calvin Klein, and French Connection. She’s also adept in Indian brands, thanks to her eight-year stint at Ogilvy & Mather and work with Lakme, Pond’s, and Cadbury.