MUMBAI: In a move that’s set to make waves in the adtech space, Dhruv Dhawan is joining The Trade Desk as vice president for revenue. With over two decades of expertise spanning communications, digital transformation, and consulting, Dhawan’s appointment signals a strategic push to strengthen The Trade Desk’s position in the Indian market.

From Google to Disney+ Hotstar, Airtel to Accenture, Dhawan’s career has been a masterclass in building brands, driving sales, and shaping digital-first strategies. At Google, where he spent nearly a decade, Dhawan worked across multiple industries including telecom, financial services, FMCG, automotive, e-commerce, and retail helping businesses leverage digital tools for both online and offline growth. His most recent role as head of ads at Disney+ Hotstar saw him navigating the rapidly evolving streaming landscape, further solidifying his expertise in media and advertising.

Beyond his industry credentials, Dhawan is also known for his passion for people development, having spearheaded sales training initiatives and workplace culture programmes focused on psychological safety and team dependability. His diverse skill set spanning product management, marketing, and consulting makes him a formidable addition to The Trade Desk’s leadership team.

With programmatic advertising in India witnessing unprecedented growth, Dhawan’s appointment comes at a pivotal time. His vast experience in ad sales, digital evangelism, and data-driven marketing will be instrumental in driving revenue growth, forging new partnerships, and further establishing The Trade Desk as a leader in the adtech ecosystem.