MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Pravin Sutar as executive creative director. 

He will be based out of the agency’s Mumbai office. His last stint was with Leo Burnett, where he handled some of the biggest brands in the country including HDFC Bank, HDFC Life, Amazon and Park Avenue.

With over 17 years of cross-category, cross-platform experience along with a diverse set of exposure spanning marketing, digital and creative, Sutar is all set to lead the charge for the agency.

Dentsu Webchutney EVP and branch head Nishi Kant says, “It is great to have someone of Pravin’s experience onboard in the digital environment. His enthusiasm for his craft, I'm hoping will spread infectiously through the agency.”

Commenting on his joining Sutar mentions, “We all say advertising is moving towards an integration between mainline and digital. I’ve always thought that the best way to create madness is to be a part of the method and that brings me to my switch from close to two decades in mainline to a future in digital.”

He further adds, “There’s no denying that mainline has its own charm and I feel grateful for having carried that understanding with me. For a while now, I’ve seen a similar charm in digital as well. The scope of being relevant through content, engaging through craft and clever with innovations, is exciting to say the least. I find Dentsu Webchutney to be the most cutting edge and innovative digital agency. I look forward to being able to contribute and learn as we move forward.”