NEW DELHI: Taking its expansion plans further, Fruzzanté, a part of Hill Zill Winery and a family-owned brand founded by Priyanka Save and Nagesh Pai in 2016, has brought on board Deepak Bhatnagar, as one of the directors of the company. 

With more than 30 years of accomplished career history, DB (as he is fondly known) recently retired as the director – sales and marketing at Sula Vineyards. While he still continues his contribution at Sula as an advisor, he has joined hands with his long-time family friend Shrikant Save at Hill Zill Wines. At Fruzzanté, he will focus on product visibility and brand awareness. 

DB is a senior sales and marketing management executive and well-known in the industry for delivering revenue and profits within highly competitive markets. A dedicated and reliable leader, he possesses exceptional negotiation skills and problem-solving abilities. In his career span, DB has worked with some well-known brands including Lowenbrau Buttenheim Pvt Ltd, Som Distilleries, Forbes and Cambell, etc. 

Fruzzanté co-founder Priyanka Save said, “It is heartening to have DB sir on board as a part of our senior management. He comes with years of extensive experience in the industry and is someone I have also known ina personal capacity for a long time. Our focus for the last few months, ever since the Covid-19 pandemic, has been on a complete overhaul of our offerings in a better and bigger way. From rebranding to Fruzzanté – Sparkling Alcoholic Beverage to extensively using a digital marketing approach, we are leaving no stone unturned. With DB sir on board, we will be able to take this a step ahead.”

Adding further, Deepak Bhatnagar said, “Fruzzanté is a brand to reckon with already in its domain and I am happy to join the team. We have already made some changes to the marketing strategy. The idea is to make use of various marketing and distribution channels for better product visibility as well as brand awareness.”