Mumbai: Consumer technology company udChalo has appointed Deep Ajwani as its new chief marketing officer. 

In this new role, Ajwani will oversee the planning, development and execution of the organisation’s strategic marketing programme, said the company in a statement. "His role will be instrumental in scaling the company’s growth in new and existing markets, and broadening its consumer outreach," it added.

Ajwani previously played versatile roles in retail, martech, CRM, digital marketing and e-commerce industries.

Sharing his excitement on being part of the senior leadership, Ajwani said, "This is a challenging and unique consumer segment that our brand is working with, and I take it as a privilege to provide service to our service men. I am looking forward to developing a unique marketing direction to accelerate this momentum and further elevate the brand on a national scale."

udChalo founder and CEO Ravi Kumar said that Ajwani is a customer champion and his vast experience will help udChalo attract and reach out to more customers. "Considering his understanding and familiarity of business and customer needs, I am assured that it will help udChalo to drive towards becoming the market influencer,"  Kumar added. 

Ajwani is an IIM Ahmedabad alumni known for developing and shaping several companies working as a leader, mentor and strategic advisor.

In his 20 years of career, he has been associated with various companies like Jet Airways, Nielsen, Capillary Technologies, and Big Bazaar.