MUMBAI: DDB Mudra has announced the appointment of Ferzad Variyava as group creative director, DDB Mudra West. Variyava will be based out of the agency’s office in Mumbai.

DDB Mudra West creative head Rahul Mathew said, “Over the last few months, we’ve been rebuilding our creative force here at DDB Mudra West. And Ferzad is yet another stride in that direction. I have always admired his craft as a writer and am sure he’s going to raise the standard, on many counts, for all of us.”

Variyava joins DDB Mudra West from L&K Saatchi & Saatchi, where he worked as executive creative director. With over 13 years of experience, Ferzad has worked on household blue chip brands in banking, media, FMCG, beauty, personal care, travel and telecommunications. With a history of partnering new business wins, he has been mentored by industry legends in senior client and agency relationship management.

Variyava said, “I am absolutely thrilled to be working with Rahul Mathew and Sonal Dabral. I have always been a fan of work and culture of DDB Mudra and I feel privileged to be a part of this team.”