MUMBAI: Creativeland Asia (CLA) has appointed Shalini Sinha as CEO of its consumer intelligence unit and director of strategy.

Her new role will require her to build up the agency's growth and deliver integrated solutions, driven by a well-rounded view on consumer insights that can be translated into actionable brand insights. 

Sinha’s previous stint was with Kantar South Asia as commercial lead for its creative division. During her 20+ years in the industry, she has deeply studied the heartland consumer, gaining insights into their motivations and evolving behaviours.

Creativeland Asia founder & chairman Sajan Raj Kurup said, "Given how rapidly consumer truths have changed in recent times, we felt we should make every investment needed to develop the most robust Consumer Insights and Intelligence unit in the business. I am delighted to introduce Shalini as the CEO, consumer intelligence and director of strategy. Previously, she has been involved with some leading names in the industry and has been instrumental in co-developing their brand and communication strategy. Her appointment further strengthens the senior management team at Creativeland Asia."

Sinha added, "I am pleased to join the leadership team of Creativeland Asia, one of the most well-respected creative agencies in India, as it looks to expand its footprint with an entry into the Consumer Insights business. I believe that taking a closer and sharper look at consumer truths has never been more important and that it will set the path for sharper brand strategies. Along with my respected colleagues at Creativeland Asia we aim to create holistic consumer and brand insights."