MUMBAI: Cheetah Mobile VP - sales and business development Johnny Li has been appointed to lead its advertising business in India.

Li will be taking over the roles and responsibilities from Morden Chen, who will be moving on from Cheetah Mobile to pursue other interests.

“We are confident that our comprehensive mobile marketing solutions coupled with our AI technology can help advertisers reach their target audience effectively,” Li said.

Li, who holds an International Trade Bachelor Degree from Beijing International Studies University, has been a part of Cheetah Mobile since 2013, has devoted himself to multiple international business matters, engaging at all levels.

With over 10 years of experience in international business development, he is the founder of Cheetah Mobile’s first multicultural business development team which led to the establishment of six offices overseas and 12 local business development teams which cover: user acquisition, strategic partnerships, content development, and third-party inventory partnerships.

Earlier, Li held the positions of senior manager and then director of international business development at NQ Mobile Inc.