MUMBAI: Consumer audio brand boAt has roped in Bollywood actress Kiara Advani for its campaign ‘Glamour of the Stars’. The company will roll out a 360-degree advertising campaign featuring the new brand captain across print and digital platforms. Kiara will also be seen as the celebrity face on the packaging of select boAt products.  

Commenting on the association, boat co-founder Aman Gupta, “We are a young brand redefining the way consumers wear and hear music in India. We love to break conventions and defy status quo. Bollywood has always proven a great medium for us to connect with the millennial and Gen Z audience. Kiara is upbeat, has a refreshing personality and is immensely loved by her fans. This makes her the perfect fit for the brand, and we are pleased to welcome Kiara to the boAt family.”

The new boAt-head Kiara Advani commented, “I’m extremely thrilled to be on board as the face of BoAt. The millennial audio brand is known for its tech quality and design. I personally love their products and I look forward to this collaboration.”