MUMBAI: Creative-digital agency Big Trunk Communications has roped in DDB Mudra Group’s Anand Kumar as the chief operations officer. He will be based in Big Trunk’s Mumbai office and head all the strategic growth functions of the organisation.

With an experience of over 18 years in the advertising and media network, Kumar has previously worked with organisations like Komli SVG Media, Radio Mirchi, Vizeum Media, TV18 Group.

During his last assignment as senior partner – digital at DDB, he has been credited with building the entire team and driving fast track growth for the agency in terms of revenues and profitability. He was primarily responsible for acquiring new business and managing key existing clients like TCSiON, Shapoorji, and Pallonji, HDFC MF, Edelweiss to name a few.

An IIM Indore alum, Kumar has had a rich career across both offline and online forms of advertising with multiple high-profile awards under his belt.

“Big Trunk Communications has welcomed me with open arms and has shown great faith in me. My core focus at Big Trunk would be on enhancing the business and catapulting the organisation to the next level. Looking forward to working with amazing minds from the team and #MakeBigHappen together,” said Kumar.

Big Trunk Communications CEO Akhil Nair said, “Anand has been a champion in all his previous assignments, having a very strong entrepreneurial understanding of managing a P & L, understanding people, systems, and processes and above all having a very strong understanding of organisational culture and value systems. We are absolutely certain that with his rich experience and outstanding capabilities, Anand will definitely propel Big Trunk into the desired path of high growth and increased productivity.”