MUMBAI: After an 18-year whirlwind of success in banking marketing, Pulak Sarmah has made a bold leap into the pharmaceutical arena, becoming the head of corporate marketing & brand at Sun Pharma.
Known for his strategic brilliance and brand-building acumen, Sarmah’s transition signals a pivotal moment in the marketing industry, blending two diverse worlds under the leadership of a proven marketing veteran. With Sun Pharma’s global ambitions in focus, his appointment is set to redefine the company's brand narrative and solidify its position on the world stage.
Sarmah began his professional journey in 2006 at Ogilvy & Mather in client servicing, setting the foundation for an illustrious career. Over the next 18 years, he rose through pivotal roles within the Kotak Group, showcasing his expertise in branding and communication. Briefly stepping away to fulfil a long-standing entrepreneurial dream, he ran a food joint named "Not Just Momos!" for a year. Returning to the corporate world, Sarmah served as Vice President of Brand and Corporate Communication at Kotak Mahindra Bank, where he was instrumental in defining the bank’s identity and spearheaded successful campaigns such as #IndiaInvited.
His most recent position was executive vice president - brand, corporate communication, and consumer insights at Zurich Kotak General Insurance, where he spearheaded impactful marketing strategies, consumer insight initiatives, and brand-building efforts that set benchmarks in the industry.
Sarmah expressed his enthusiasm for the new opportunity via a LinkedIn post, "Today, I embark on a new professional journey as head of corporate marketing & brand at Sun Pharma. Having spent the last 18 years building various brands within the Kotak Group, I am looking forward to this exciting opportunity at Sun Pharma. Thank you, everyone, for your love and best wishes."
At Sun Pharma, Sarmah will oversee corporate marketing and branding initiatives, leveraging his extensive experience to elevate the company’s global standing. His track record of delivering innovative campaigns and creating impactful brand narratives aligns seamlessly with Sun Pharma's vision for the future.
