Mumbai: MyGlamm on Thursday announced the appointment of Apratim Majumder as the chief marketing officer.

He will oversee the planning, development, and execution of the organization's marketing and advertising initiatives. His primary role will be the custodian of the brand and to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations, said the company.

Majumder was formerly the category head, Naturals at Unilever, and carries over 15 years of experience in consumer marketing within the FMCG space. He co-founded Unilever’s first beauty and personal care masterbrand across skincare, hair care, skin cleansing and oral care.

 MyGlamm founder and chief executive officer Darpan Sanghvi said, “Apratim brings with him a very unique combination of having the technical rigor of traditional FMCG marketing with a focus on consumer insights and combined with a dynamic softer skill set of agility that a new age DTC company like MyGlamm thrives on. Couldn’t be more excited to welcome him.”

MyGlamm president & co-founder Priyanka Gill said, “We are excited to welcome Apratim as MyGlamm’s CMO. His stellar FMCG background and experience complement our DTC approach. With Apratim’s leadership, I look forward to MyGlamm scaling up at an even faster pace.”

On his new role, Majumder said, “I am super excited to be a part of the future of FMCG. We often speak about how our industry has not been disrupted at scale yet, well, here it comes. MyGlamm’s strong brands and unique business model has propelled it into a fantastic growth trajectory and I can’t wait to write about the future with Myglamm.