Mumbai: Ants Digital, a Gurugram-based tech-led marketing agency, has appointed Sai Krishna as branch head for the southern region. Krishna will be based out of Hyderabad and overlook the operations for all the key markets in the South, said the agency.

Krishna comes with over 15 years of experience in the field of marketing, creative and advertising and has worked extensively across the corporate, social, and government sectors. He joins Ants after working at E&Y where he was responsible for strategic business consulting. In the past, he was associated with Ogilvy, where he worked on crafting key communication for the state of Andhra Pradesh through creative, digital, and electronic media.

Commenting on the new appointment, Ants Digital CEO Sanjay Arora said, "Ants has been consistently moving forward and with his appointment, the company will reinforce its operations in the southern region. Sai brings a good understanding of the South market and has vast experience in digital, creative strategy, and planning, which will add immense value to our clients and the team while exceeding service levels and client delivery. The South region has great potential and our current client base has given us a lot of confidence to invest more in this market. For Ants, both North and West markets have been performing very well and now South is emerging as a potential market to grow."

A post-graduate from Sri Sathya Sai Institute of Higher Learning, Krishna has also worked for the Government of Andhra Pradesh scaling up the communication initiatives to give a fillip to the medical technology sector in the state.

Speaking on his new role, Krishna said, “Ants has been scaling its business in the South market and I am really excited to build and grow this further. South has some very interesting brands and corporate houses. The digital prowess and unique mix of service offerings of Ants will bring value to clients here."