MUMBAI: Havas Group has promoted Anita Nayyar as CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region.
This is in addition to her role as CEO of Havas Media India.
In this newly created role, Nayyar’s expertise will enable brands in India to expand their footprint to SEA and facilitate cross fertilisation of clients.
She will work closely with regional and local leadership in SEA to drive new business and local client strategy with a sharpened focus on driving growth leveraging Havas Group’s integrated abilities.
Nayyar will report to Vishnu Mohan, Chairman & CEO of Havas Group, India and Southeast Asia. The appointment is effective immediately.
Nayyar joined Havas in 2007 as CEO of Havas Media India. Under her leadership, Havas Media in India has grown exponentially and expanded its offerings as an integrated communications group encompassing traditional, digital, mobile, performance marketing and out-of-home, among others. Her 30+years in the industry has seen her passionately manage a mega portfolio of brands across sectors.
Speaking on her appointment, Mohan says, “The Southeast Asia region has enjoyed remarkable economic progress in recent years, especially the ASEAN countries capitalising on urbanisation, and technology. There is a tremendous opportunity for brands in India to tap into the region’s growth story and Anita’s experience is an asset that will help us move ahead in that direction. Anita’s determination and passion is a testament to Havas Group India’s success and growth over the years and I am confident that her elevation will enhance the value-proposition of our established SEA media operations.”
Commenting on her promotion, Nayyar mentions, “The ASEAN markets and the overall SEA region is a pivotal market of the future for brands across a range of verticals and the possibilities for growth are endless. As Havas Group continues to build on its integrated model and new organisational structure, I’m excited to take on the new challenge and reinforce our commitment to creative excellence and smart media accountability to create new opportunities to boost Havas Media SEA’s growth and momentum.”
