MUMBAI: Microsoft Corporation (India) has named Amrita Thapar as the new chief marketing officer (CMO). Thapar’s LinkedIn profile confirms her taking over the new role for the tech giant in January.

Thapar also headed India Communications at Amazon Web Services (AWS) before moving on to her new role.

Erstwhile India's chief marketing officer, Hitu Chawla has joined into a new role at Microsoft, sources told Indiantelevision.com, while declining to disclose any further details.

Chawla has served 16 years at the American multinational technology corporation. Having started as a marketing & communications manager in 2006 and rose through the ranks to become a senior director (Partner Go-To-Market strategy) of the organisation in the US in 2017, before taking on the mantle of CMO at Microsoft India in May 2020.

A marketing and communications professional with nearly 25 years of experience, Thapar has worked at companies spanning broadcast television, media strategy, and professional services both big tech giants in India and globally. She also has worked in television programming, corporate strategy and sales before pivoting to marketing and communications.

Previously, Thapar served as vice president of marketing and communications at Genpact in a stint lasting over thirteen years. She has also worked in corporate strategy at The Times of India Group and served as a television producer at NDTV. She has reported and produced shows including 'Night Out', 'Jeena isi ka naam hai', 'Moneywise' and 'IT: India Tomorrow' at NDTV. She was also a member of the core response team for COVID-19 at Genpact in 2020 and AWS in 2021.

Armed with a bachelor’s degree in journalism from Lady Shri Ram College at Delhi, Thapar lists her areas of expertise as brand storytelling, content and digital operations, mergers & acquisitions (M&A), reputation management, virtual collaboration, thought leadership, to name a few, to deliver business growth objectives.