MUMBAI: Every book, no matter how extraordinary, must one day close to make way for a new tome.

Amit Rathi, with over 20 years of expertise in digital media and advertising, is stepping down from mobile  advertising platform Digital Turbine as country manager -south Asia  after an illustrious tenure spanning eight years and 10 months. His departure is both bittersweet and inspiring-a poignant goodbye to a journey marked by relentless innovation, transformative teamwork, and collaborations that shaped the future of the industry.

During his time at Digital Turbine, Rathi witnessed the transformative evolution of the organisation, from its beginnings as Opera Mediaworks to its transition into AdColony, and finally its integration into Digital Turbine. His leadership played a pivotal role in driving the company’s growth, particularly across the Asia-Pacific (APAC) region, where he built strong partnerships with leading agencies, brands, and publishers.

He extended his gratitude to the APAC team for their camaraderie and dedication, "A special thank you to the Digital Turbine APAC team for your unwavering support—you made this journey truly special."

He also acknowledged the invaluable trust and collaboration of clients, agencies, and partners, "A heartfelt thank you to all the clients, agencies, partners, and brands I had the privilege of working with. This journey would have been incomplete without your trust and collaboration."

Rathi’s tenure at Digital Turbine saw the company emerge as a leader in delivering innovative mobile advertising solutions, leveraging technology to connect brands with audiences globally. He played a vital role in driving revenue growth, expanding market presence, and fostering a culture of excellence within the organisation.. 

Prior to his time at Digital Turbine, spent a few of his formative years at Yatra Online, Sify, Rediff.com, Infomedia (formerly Tata Press Yellow Pages) and Integrated Databases (India Today goup) when they were all in their glory days. 

As he embarks on the next phase of his career, Rathi expressed excitement for future challenges and opportunities. His extensive expertise in strategic planning, market development, and team leadership positions him as a formidable force in the evolving digital landscape.  

The question being asked, however, is: what's he going to do next?