Mumbai: Publicis Groupe on Tuesday announced the appointment of Amit Misra as chief executive officer, MSL South East Asia, in addition to his current role as CEO, MSL South Asia.
As part of his expanded responsibilities, Misra will drive MSL’s growth in the South East Asia markets, leading a team of 100 colleagues across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines, along with 450 colleagues across 8 offices in South Asia. The elevation is in line with Publicis Groupe’s vision of fostering entrepreneurship within the Group’s strategic priorities, said the agency in a statement.
Misra, who has steered MSL India for more than eight years, will work to drive Publicis Groupe’s Power of One solutions in the South East Asian markets.
“Amit has taken MSL to greater heights year on year in India and South Asia. Amit leading the mandate for two regions will further leverage the Publicis Groupe’s Power of One model, with MSL being a true powerhouse offering scale and depth of services to our clients. I have no doubt that MSL South East Asia will reach unprecedented heights with Amit’s leadership,” said Amrita Randhawa speaking on the appointment.
Misra joined MSL India in 2013 and took over the India operations as CEO in 2015. Under his leadership, MSL India became a key contributor to Publicis South Asia’s growth, doubling revenues and emerging as the most awarded PR firm in India with 15 Agency of the Year wins, according to the agency. MSL India’s strong growth in recent years has been driven by its integrated communications offerings and it will continue to be the focus of the business under Misra’s leadership in South East Asia, it said.
“I am thrilled to have Amit join the APAC region in his expanded role," said Margaret Key. "A respected industry leader, he has a deep understanding of these markets and has a proven track record of innovation and growth in the region. With his appointment, two strategic geographies in Asia have come together thereby unlocking incredible opportunities for MSL. I look forward to working closely with him.”
“At MSL, we get together the best of technology, content, creativity and digital prowess to deliver transformative ideas for our clients. MSL’s journey in South Asia over the last few years has been enriching and exhilarating at the same time and I look forward to taking my learnings to the expanded role," stated Amit Misra. "This is a tremendous opportunity to create interesting synergies across geographies from the perspective of our clients and talent and I remain excited about our growth in Asia.”
