MUMBAI: Online fashion brand American Swan has roped in Sharad Thakur as its chief marketing officer (CMO). Having over five years experience in fashion and lifestyle eCommerce, Thakur will be responsible for taking American Swan's online business to the next level. He will be leading all the marketing initiatives for the brand and will take steps to strengthen brand's penetration across the country.

Thakur said, “It’s a pleasure to be a part of this popular online fashion brand that’s scaling up at a rapid pace. Building on the company’s already highly successful #AS I AM campaign, I intend to drive marketing initiatives to have a better connect with the youth. Coming from a digital background, I aim to be harnessing the industry knowledge I have gained so far in strengthening American Swan’s positioning as one of the most-preferred destinations for fast-fashion.”

American Swan director & CEO Anurag Rajpal added, “We are delighted to have Sharad on board. His expertise and in-depth knowledge of fashion ecommerce and his phenomenal work in the companies he has worked in, were the main reasons that made him a perfect fit for this role. We are looking forward to his value-additions to augment the operations of American Swan and I wish him good luck for the same.”