Mumbai: GoKwik on Wednesday announced the onboarding of Amazon’s Kunal Tiwari as its chief product officer. According to a statement, the company aims to expand its product portfolio and further strengthen its existing product suite to offer best-in-class support to D2C brands.
In his new role, Tiwari will spearhead GoKwik’s overall product strategy, execution and innovation.
“Product innovation is one of our key strategic pillars as we are changing the way people experience shopping end to end," commented GoKwik co-founder and CEO Chirag Taneja. "Kunal will be a huge asset to us as we move forward in this journey of building products that complement the remarkable work D2C eCommerce brands do. He is a seasoned product leader and shows true passion for solving customer and merchant pain points."
Tiwari is a seasoned product and science leader with 15+ years of experience across banking, insurance, and e-commerce industries. In his last role at Amazon, he led multiple product portfolios, which ensured the safety and compliance of Amazon’s catalogue across 20+ marketplaces. Previously, he has led strategic science and product initiatives for BlackRock, AXA-XL, and Bank of America.
His expertise in building AI/ML-enabled products will help GoKwik to move faster and effectively towards its vision of democratising the shopping experience. GoKwik is building the best-in-class checkout experience for D2C brands that solve for personalisation, 'Return to Origin (RTO)' reduction and conversion rate improvement across the entire funnel, said the statement.
"Today, millions of customers are embracing thousands of D2C brands and this market is poised to be a $100 billion opportunity by 2025," remarked Kunal Tiwari. "GoKwik, with its product suite and crystal clear vision, is well-positioned to take the industry forward and democratise this opportunity for the D2C brands. Personally, this is an interesting challenge and opportunity to blend data, tech, and science solutions from two completely different product stacks: fintech and e-commerce.”
A mechanical engineering graduate from Punjab Engineering College, Chandigarh and Kunal is also part of IIM-Bangalore’s advisory board for Data Centre and Analytics Lab.
