Mumbai: AiTrillion, a SaaS marketing platform for e-commerce sellers worldwide, has announced the onboarding of Sudiptaa Paul Choudhury as chief marketing officer (CMO).

In this role, Choudhury will be responsible for marketing strategy, planning, budget design, and execution backed by research and data-led insights, the company said in a statement. "Her key operation will be leveraging marketing automation across channels to improve customer experience and managing company-wide internal and external communication campaigns," it added.

With over a decade of experience in the marketing domain, Choudhury has successfully led multi-million-dollar projects in Intuit, Tally, Ericsson, Oracle, HP, and other notable organisations. With core strengths in planning breakthrough marketing strategies and executing them, she has been a persistent marketer poised with technology and knowledge.

"With Sudiptaa’s expertise in B2B marketing we can leverage on her strengths to captivate and attract Indian, USA clients and customers thus educating customers on our marketing automation tool which will enable, empower and enlighten them to use online and thus convert sales more effectively," stated AiTrillion founder Manoj Dhanotiya.

Choudhury is an alumnus of the Indian Institute of Management, Calcutta and an engineer in computer science from Vishveshswaraya Technology University, Belgaum, Karnataka.

“I am excited to start and charter a new roadmap for AiTrillion in the USA and penetrate amongst customers in other key geographies e.g., Canada, UK, Australia, India, APAC," said Choudhury. "The product and industry knowledge expertise that we have in the overseas market will be an asset towards nurturing the e-commerce industry in India and providing a platform for millions and this gives a huge opportunity for me to drive performance-led marketing, thought leadership and engage in interesting success stories for the organisation.”