Mumbai: Digital marketing agency Schbang has promoted Aditya Mehendale as national creative director, according to his LinkedIn profile.

In this new role, Mehendale will oversee the creative products in India for the agency. He will be also responsible to maintain synergies across both North and South zones in India.

He joined Schbang as a creative strategist six years ago. He was earlier the creative director of the agency. 

Mehendale crafted various communication strategies for brands such as Fevicol, Amazon Prime Video, Ashok Leyland, Mattel, Castrol, Jio, and Raw Pressery.

“Aditya is a brilliant creative mind and has proven time and again his ability to understand the customers’ requirements and translate them into a fine creative product," said  Schbang's founder Harshil Karia, as quoted by media reports. "The work that Schbang has done over the last seven years has had his touch on it. I am delighted with the celebration, it’s a growth story that means a lot to us. We wish Aditya all the best in this new role," he added.

Speaking on his new role, the media reports quoted Mehendale saying, “It’s been awe-inspiring to be part of a journey that has taken us from being a fledgling agency seven years ago to one of the most dominant independents in India. "As I step into the big shoes of overlooking our entire India creative portfolio, I thank Schbang for its unshaken faith and confidence in me and intend to do my best to strengthen our position as an India-born creative powerhouse."