MUMBAI: Taproot Dentsu’s executive vice president & head of office - Delhi & Mumbai, Abhinav Kaushik has stepped down from his role at the agency. Having joined Dentsu Marcom in 2013 as vice president in account management, he was just one year short of completing a decade.
In his nine years at the agency, Kaushik handled a gamut of leadership roles at Dentsu, working on many successful brand initiatives and multi-stage integrated campaigns across the funnel for brands like Honda (Honda Cars & Honda Two Wheelers), Dulux, Airtel, Microsoft, Shell, Oppo, Canon, Aditya Birla Fashion & Retail, Nokia, CP Plus, Fast&Up, Jack & Jones, Dainik Bhaskar, and Toshiba.
Sharing the news on his LinkedIn page, Kaushik wrote: "My 9 years at dentsu international india & Taproot Dentsu (A dentsuMB Company) have truly been a rollercoaster ride. What has made this ride special is the stellar team of some immensely talented people who have helped me learn every single day."
“As they say, great things are never done by one person, they are done by a team of people. So gratitude to all my team members, colleagues & partners,” he further wrote, adding, “Over to the next chapter now.”
Kaushik did not disclose his future plans in the post, though.
Prior to dentsu, Kaushik was vice president and client services director at JWT for over six years, where he worked on brands such as Airtel, Sony, GSK, Pizza Hut and Microsoft.
Previously, he has worked with agencies such as Contract and M&C Saatchi. He started his career in sales and marketing at GE Capital, working on the branding, integrated marketing, planning, strategising and repositioning exercises for brands such as Airtel, Sony (Bravia, Vaio, Cybershot, Walkman, Handycam), GSK (Boost portfolio), Pizza Hut, Dabur (Real Juices’ portfolio), NIIT, Microsoft, British Airways, Shell, Indian School of Business, Revlon, Godfrey Phillips, and Asian Paints.