Mumbai: Platinum Outdoor, the outdoor specialised unit of Madison World, executed an OOH campaign for Being Human Clothing, a fashion forward retail brand. Campaign focus is its latest sustainable denim collection campaign, ‘Do it in Denim.’

Platinum Outdoor strategically aligned the campaign with the pre-festive period, ensuring visibility across high-traffic zones. For planning, Platinum mapped media in proximity to the stores. The 12-day campaign is currently across 11 cities with over 150 OOH units supported by innovation and dynamic DOOH.

Platinum Outdoor associate VP West Irshad Chippa commented, “Our goal was to create a high-impact, festive-season campaign that not only announced the new sustainable denim collection but also increased the store footfall. The dynamic ‘catalogue’ concept curated by our creative team for DOOH formats has added a fresh dimension, engaging the audience with visually appealing content.”