MUMBAI: Dentsu Aegis Network’s Milestone Brandcom, the AOR agency for Titan Company Ltd, has created a unique engagement opportunity targeting frequent women travellers at the Bangalore and Delhi airports through a unique interactive kiosk showcasing their range of products through interactive augment realty.

With this technological advancement, customers have the option of ‘Try and Buy’ - trying out the jewellery virtually looking at the AR screen. Also, consumers have the option of browsing through multiple jewellery pieces virtually with just one click. The activity has received a lot of attention and has already begun to gather a lot of traction on social media.

Sharing her thoughts on the launch of AR experience, Titan Company Ltd associate vice president—marketing, jewellery division Deepika Tewari said, “Tanishq has always aimed at providing the best for our customers and this fascinating initiative of AR experience is one such approach to achieving that objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click, try, and buy. This is placed real-time on the customer at the screen and is a definitive way to strengthen the retail connection between the brand and its customers; a transformative step to how India will shop and purchase jewellery in the near future.”