MUMBAI: On 5 June, the Bombay High Court, while hearing the plea of Mumbai OOH owners, extended its stay order till 12 June, for waiver of license fee on hoardings for the month of May 2020. According to the verdict, the exemption will only be given to the eight OOH players that have already appealed for the waiver in May.
Creation Publicity Pvt Ltd, Bright Advertising Pvt Ltd, Orion Advertisers, Anurag Sites, Em Vee Advertising Company, Pingle Outdoor, Yoag Advertisers and Pioneer Publicity Corporation Ltd are the players who will get the exemption.
The court has issued a notice to the petitioners to submit the amendments in their petitions to the municipal corporation within a period of two weeks, if there are any. In the meantime, earlier order passed by the court will continue i.e., no coercive steps should be taken by the authority for not paying taxes.
Bright Media Outdoors CMD Yogesh Lakhani shares that due to the crises, all businesses are downhill. “We have requested the civic body to waive off the fee because of the unprecedented crises. For the next four to five months, the situation only looks grim. If people are not stepping out, who will see the hoardings?” he says.
The court also mentioned that the senior counsel appearing for the municipal corporation has asked for a week’s time to take instructions in the matter, due to which no further proceedings could be done.
Sharing the same sentiment as Lakhani, another OOH owner, who opted to be anonymous, says, “Paying such a heavy amount for the period when businesses all over the globe are going through a lull doesn’t make any sense. We are glad that the court has given an extension. While the country is slowly opening up businesses, it seems we will be in a better position in a few months from now.”
Lemma Technologies founder and CEO Gulab Patil says that there has been a heavy impact on the media side, “Most of the advertisers usually plan campaigns in advance, but no one saw this coming. Not just the civic bodies, the publishers are also asking for payments and it puts people in a tough spot. We are just settling down the minimum requirement from the publisher side. We are asking our clients to balance on that.”
As per the high court’s order issued on 5 June, the municipal corporation sought a week's time to take instructions in the matter. If any of the petitioners are desirous of amending the petition, they shall forward the draft amendment to the municipal corporation within a period of two weeks.
