MUMBAI: WPP’s Mindshare has been named Mobile Agency of the Year 2015 in the MMA EMEA Smarties awards. The award follows hot on the heels of the agency being named Agency Network of the Year in the APAC MMA Smarties and Global Media Agency of the Year in the MMA Global Smarties.

The work that secured the EMEA title includes:

Gold

Brand Awareness: Rexona - Who Does More?

Cross Media / Cross Mobile Integration: Rexona – Who Does More?

Silver

Promotion: Magnum - #celebratemagnum

Mobile Site: Vodafone – Share Your Passion

Bronze

Marketing Within a Mobile Gaming Environment: Vodafone – Freezone Gaming Stars

Mindshare Worldwide global mobile director James Chandler said, “It’s fantastic to see our Mindshare teams receive the recognition that they richly deserve for leading the industry in Europe. Congratulations too to all our clients who have been true partners in pushing the boundaries of mobile.”

In addition to the EMEA title, Mindshare Turkey also picked up four gold, one silver and one bronze award in the local MMA Turkey awards that were announced at the same time:

Gold

Brand Awareness: Rexona - Who Does More?

Cross Media / Cross Mobile Integration: Rexona – Who Does More?

Mobile Social: Vodafone – Between Us Hurriyet Social

Innovation: Rexona - Who Does More

Silver

Mobile Native: Neutrogena – Winter Love

Bronze

Mobile Native: Vodafone – Between Us Hurriyet Social