New Delhi: Havas Group Indonesia has appointed Sumit Kanungo as group strategy director, effective immediately.

Kanungo joins the agency with over two decades of experience in strategic planning and buying, during which he has launched and built large brands across various categories like food and beverage, personal care, homecare, healthcare and fintech. He has also led multi-location teams and managed blue-chip clients working at Starcom Mediavest Group, Crest (Platinum Advertising), Lintas Media Group, Emami, and Mediaedge: CIA (MEC) India to name a few, said the agency on Friday.

In this role, Kanungo will lead the growth strategy for the group and report to Havas Group Indonesia CEO Satyajit Sen and chief strategy officer for SEA and India Charu Aggarwal.

“We are thrilled to have him join our team. He brings strong strategy and insight that will guide Havas Indonesia in determining the most meaningful media mixes for our clients. His background will help us continue delivering sound strategies and identifying ways to elevate our clients’ brand presence in Indonesia," said Sen.

Aggarwal added, “At Havas we are all about creating a meaningful difference across businesses, brands and people. Tapping into the trends of tomorrow with proprietary studies like Prosumers and Meaningful brands, Sumit will blend our intelligence toolbox with the cultural nuances in Indonesia to deliver MX experiences that resonate with consumers and deliver business results.” 

Kanungo shared he is looking forward to join the Havas Indonesia team. Said he, “With the rapid digital transformation across the globe, strategy and insight will provide the pathway to success. Finding ways to connect people and brands in a meaningful way is now more important than ever.