MUMBAI: Aidem’s digital brand solutions arm Zirca Digital Solutions is planning to expand in the Southeast Asia and North Asia regions.
The agency has set shop in Singapore in order to cater to their clientele in the region and has appointed Sukesh Singh as consultant – sales and business development. Singh will be based out of Singapore.
With an aim to create a strong international presence, plans are also afoot to set shop in the Middle East and in Europe during the company’s next expansion phase.
Additionally, in order to further strengthen their services to clients, a major tech acquisition is on the cards for Zirca Digital Solutions.
Having worked with companies like Microsoft Advertising to The Economist, Outbrain amongst others in the digital media space, Zirca will be leveraging its experience to bring its services to clients across the globe.
Singh, who has experience in sales, business development and partner management during his previous stints at Phunware Inc. and BBC Worldwide, will provide considerable advantage to Zirca’s extensive partner and client base in the Southeast Asia and North Asia regions. He will be actively involved in building local teams for these markets. Some key personnel from the India team will also be given the opportunity to international exposure.
“The business environment certainly won’t be identical to that in India. However, the fact that Southeast Asia and North Asia are more developed markets, works in our favour. Establishing our business here will be less of a challenge as compared to what it would be for a similar company looking to expand into India. Our expertise in digital media sales and operations brought from the years of experience in the Indian market combined with the localised knowledge that Sukesh brings in will enable us to systemize the expansion process and provide a suite of services that are specific to this region,” said Zirca Digital Solutions CEO and director Neena Dasgupta.
“Geographic expansion is a clear & powerful way to drive growth. Our clients need a global service and a global perspective. Asia is diverse. A ‘one size fits all’ approach to asset monetisation does not work – we recognise this and hence plan to have offices setup across locations in order to be more in sync with these market differences. We are looking to build a strong team focused solely on our international expansion,” added Zirca Digital Solutions managing director Karan Kumar Gupta.
The company recently updated its brand identity. The new brand identity and logo convey the energy and the vigour with which they aim to address the new markets and new opportunities.
