MUMBAI: Full services digital marketing agency, TheSmallBigIdea has won the social media duties for Balaji Telefilms' subscription based video-on-demand platform – ALTBalaji.

As a part of the mandate, TheSmallBigIdea will focus on leveraging ALTBalaji’s existing presence on social media platforms to reach out to newer audiences. In addition to this, the agency will be responsible for strengthening the brand’s social position through neo-social platforms like Moj, Taka Tak, Chingari, Roposo and through online database platform, IMDb. The agency will also focus on conceptualising and publishing content, and engaging with influencers on social media platforms to create a buzz around the new shows.

“The vision is to mimic ALTBalaji’s content gene code on social – to push boundaries. We are very excited to work with the passionate team at ALTBalaji. We share their love for content and data analytics, and we intend to forge a solid association on the back of the same,” said TheSmallBigIdea co-founder and CEO Harikrishnan Pillai.

AlTBalaji SVP- marketing, direct revenue & analytics Divya Dixit said TSBI’s social media strategies, topical creatives, and amplification on social media are insightful and commendable. "We believe that TSBI's creative and content approach in social media marketing will help ALTBalaji to address its current and long-term goals of addressing the Metro and Bharat audiences,” she added.

In alignment with ALTBalaji’s objective, TheSmallBigIdea through its collaboration with Mayur Jumani garnered 247K organic views for three of their recently launched shows titled Hello Jee, Dev DD and Bang Baang.