MUMBAI: Digital media platform SVG Media has merged its operations with Komli Media’s India business and global brand rights to create one of the largest mobile marketing company, with a combined share of 60 per cent of digital ad-tech spends in India, and a reach of over 150 million Indian Internet users across all screens.

Under the terms of the deal, Komli India will function independently alongside the existing SVG Media group businesses: Tyroo Technologies, DGM, and SeventyNine; while SVG Media will serve as an umbrella company.

SVG Media through its operating brands will now have operations in India, Indonesia, Middle East, Singapore, Japan, Beijing and Australia.

As a combined entity, the new SVG Media group’s consolidated India revenues stand at over $50 million. Only Google and Facebook have more India revenues and reach than SVG Media after today’s announcement.

RevX, the mobile re-marketing unit recently spun out of Komli Media expanding from India to global markets, will continue to operate as a standalone company that is unrelated to this merger.  

SVG Media founder and CEO Manish Vij said, “At SVG Media, we are determined to deliver to our advertisers a comprehensive suite of digital marketing products. Our vision is to be the most valued digital marketing platform for the high growth Asian mobile commerce industry. With Komli’s addition, our advertisers will also get highest reach in social media. We are working hard to be the first billion dollar digital marketing platform from India.”

Smile Group founder Harish Bahl added, “The Indian mobile advertising industry is expected to be valued at $3 billion by 2020. As per our estimate, SVG is now three times larger than its nearest competing mobile marketing platform in India. We are confident that the merger with Komli India will bolster the SVG platform to continue building and offering the best-in-the-industry media and technology infrastructure for its advertisers - owning the ability to deliver 100 million mobile-commerce transactions every year.”

Komli Media founder and CEO Amar Goel said, “Joining hands with India’s largest digital marketing platform allows both of us to combine our best strengths to create unprecedented value for our customers. All of us at Komli India are excited to be a part of the SVG Media group and look forward to further consolidating our leadership in India.”