Mumbai: Social Beat has been appointed as the social media marketing agency for Sanfe, which is India’s women's grooming brand.

The partnership will bolster Sanfe’s social media campaigns across brands and product categories and help widen its reach to ensure strong positioning and greater visibility among its target audience. Social Beat will also manage Sanfe’s social media content and strategy.

A digital-first brand, Sanfe is the brainchild of two engineering students out to disrupt the femcare market in India. Sanfe's portfolio currently has a wide range of shaving, hair removal, and body care products.

Social Beat co-founder Vikas Chawla said, "We are excited to partner with Sanfe and look forward to making significant contributions towards strengthening its online presence by highlighting the smart and interesting side of the brand on its journey to revolutionise feminine hygiene and period care. The scope is massive, with a young and agile team and lakhs of consumers trusting the brand. We are looking forward to combining Social Beat and D2Scale's capabilities around media, creative & technology to drive scale and profitability."

"We are happy to onboard Social Beat as our social media marketing agency for Sanfe. We are a young brand and need guidance for our brand and its communication. With their deep experience and stronghold in the digital ecosystem, I am confident that we will achieve a productive communication strategy with the right audience and strengthen our engagement in spreading awareness about women's grooming needs in a right and effective manner," affirmed Archit Aggarwal co-founder of Sanfe.