MUMBAI: iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and skills that employees embody outside of the office not only enhance the quality of their work but also help them achieve the ultimate in work/life balance.

The selection process was open to all 3,200+ employees and resulted in an eclectic mix of backgrounds, seniority and expertise. The campaign features:

· Kou Luogon, Senior Associate at iProspect Texas and Olympic athlete

· Jonas Sommer, Digital Operations Analyst at iProspect Singapore and intrepid scuba-diver

· Melanie Sfreddo, Digital Assistant at iProspect Argentina and pro wakeboarder

· Vinncent Ngyuen, Senior Associate at iProspect California with a passion for cooking and volunteering at local children’s shelter

· Birgit Gerlinger, Director, SEA at iProspect Germany and fearless rock-climber

· Gil Jones, CEO of iProspect Israel and keen drummer

“The campaign showcases our brand and culture by celebrating our diverse and dynamic talent. Our desire is that not only will this continue to attract a new generation of digital talent, but inspire a new level of partnership with current and future client partners,” said iProspect global CMO Misty Locke.

The campaign is focused heavily on native and social, will be activated across Facebook, YouTube, Instagram, Snapchat and Twitter, and will continue to focus on further staff members over the coming year.

iProspect India CEO Vivek Bhargava said, “At iProspect India, our people are our backbone. We respect the individual and strive to create a happy environment that is both enjoyable and fun, yet conducive to productive work. The global campaign launched is a step in the direction of recognising and appreciating the good work our people do everyday as individuals."

iProspect is known for its innovative training and development initiatives, such as the world’s first Nextgen programme it launched with Google last year to offer tailored digital marketing training to its staff. Nextgen is in addition to iProspect University, a bespoke global online platform built by iProspectors for iProspectors that provides interactive content, webinars and certifications focusing on all digital, client leadership, and foundational personal skills development. Annually, more than 12,000 courses are completed by iProspect members.