MUMBAI: Creative and digital agency, RepIndia has been awarded digital marketing duties of San Francisco-based clothing retailer Gap, which entered India with its first store in Delhi in May. 

Arvind Lifestyle Brands is the India partner for the brand and has selected RepIndia as their digital partner in the country.

The Arvind Lifestyle Brands digital marketing team for Gap is led by business head of the division Oliver Kaye and senior manager marketing and PR Melanie Fernandes.

The mandate includes launching various Gap stores across India online and managing and amplifying the channel's presence across social media platforms.

The agency will work towards curating, creating and executing content revolving around the central belief of the retail brand - to create emotional connections with customers through inspiring product design and unique store experiences. 

RepIndia CEO and co-founder Ayesha Chenoy said, "We are really excited and honoured to be partnering with the Gap team. This has been the single largest digital fashion brand launch in India in the last five years."

RepIndia managing director Ishaan Ahuja added, "It's a huge opportunity for us as an agency to showcase our creativity. We love the Gap teams energy and so far it's been great with an excellent launch in Delhi at Select Citywalk."