Mumbai : TAM AdEx released a report on ‘ Advertising in digital in 2022’.

Digital saw an exceptional 58 per cent rise in  2022 over  2021.  2022 saw 52 per cent growth in Digital Ad Insertions as compared to  2021.

During the year 2022, the services sector had 45 per cent share of ad Insertions, followed by education with 12 per cent share.  

Top two sectors together added more than 55 per cent share of ad insertions on digital.  Building, industrial & land materials was the new entrant in the top ten sectors in  2022 as compared to  2021.

Ecom-online shopping ascended to first rank during  2022 as compared to  2021.  coaching/competitive exam centre and ecom-financial services were the new entrants in the Top ten categories in  2022.  Top ten categories added 45 per cent share of digital ad Insertions.

Amazon Online India & Grammarly Inc retained their first and second positions respectively during  2022 as compared to  2021.  Samsung India electronics not only moved to 3 rd rank in  2022, but also was a new entrant in the Top 10 list of advertisers.

Amazon.In ascended to first position during  2022, whilst grammarly keyboard descended to the second position. During  2022, there were a total more than 11000 brands present on Digital.

Among the growing categories, cellular phones-smart phones saw the highest increase in Ad insertions with growth of 2.9 times followed by coaching/competitive exam centres with 2.1 times growth during 2022 compared to 2021.

In terms of Ad insertion growth, ecom-Online Shopping category witnessed highest growth among the Top 10 i.e. 69 per cent.  Five of top ten growing categories belonged to ecom sector

More than 62000 advertisers exclusively published during Y 2022 compared to Y 2021.  

Excluding YouTube, Rediff.com is the leading publisher in terms of advertising during  2022.  NDTC News-India ascended to third position followed by Zeenews.india.com in 2022.

Desktop display topped with 42 per cent of digital ad insertions during  2022 followed by mobile display in second position with 29 per cent share.  Ad network was the most popular method for promoting ads on digital platforms, accounting for 51 per cent of total ad Insertions, followed by programmatic method with 27 per cent share in 2022.

HTML5 ads grabbed highest Insertions (43 per cent) on digital, followed by banner ads with 32 per cent share.  Video secured the third position with 25 per cent share in 2022.