MUMBAI: Dentsu Inc’s subsidiary Dentsu Digital Holdings (DDH) has acquired the 19.37 per cent shares held by Publicis Groupe in their joint venture company Dentsu Razorfish Inc., making Dentsu Razorfish a wholly owned subsidiary of DDH.

As a result, Dentsu Razorfish will be rebranded Dentsu iX on 1 July.

DentsuiX is a specialized one-stop agency that provides digital solutions for sophisticated and diverse needs. The new name reflects the company’s desire to create innovative experiences.

Looking ahead, amid the progress of globalization in the digital marketing domain, the agency will seek to expand its operations through cooperation with the Dentsu Group’s international digital network.

Dentsu Razorfish president and CEO Hidetoshi Tokumaru will head DentsuiX.