Zomato hits fast-forward, counts to ten and your food’s already arrived!

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Zomato hits fast-forward, counts to ten and your food’s already arrived!

Zomato's quirky new ‘Ek, Do, Teen...Dus!’ campaign promotes its 10-minute food delivery service

Zomato

MUMBAI: When hunger strikes, patience isn't exactly a virtue—it's a myth. Zomato gets this, and they're serving up a delicious solution quicker than you can say your favourite Indian cinema countdown. With their snappy new ‘Ek, Do, Teen...Dus!’ campaign, Zomato promises to deliver steaming hot meals in just 10 minutes, giving hangry customers a reason to ditch those stale crackers.

Launching nationwide on 21 March 2025, the campaign uses four humorous short films, remixing the iconic Hindi song Ek Do Teen, creatively stopping at Dus, perfectly highlighting the lightning-fast 10-minute delivery promise of Zomato Quick.

Relatable? Absolutely.

Entertaining? Unquestionably.

Now, your midnight cravings have officially met their match.

“At Zomato, we recognize that our consumers today expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes,” explained Zomato marketing head Sahibjeet Singh Sawhney. "In our films, we’ve used a fun, nostalgic approach to drive home the message of convenience and speed. We have used the iconic Hindi song Ek, Do, Teen, Char,... Our aim is that ads should not feel like ads; they should always entertain and bring a smile."

How does Zomato Quick manage this supersonic feat, you wonder? By curating menus with dishes that are quick to whip up, partnering with nearby restaurants, and leaving no room for hunger-induced despair.

The multi-channel campaign blitz covers all bases, featuring digital and social media promotions, OTT platforms, out-of-home advertising, influencer tie-ups, and even innovative packaging—ensuring no one misses the memo.

Currently, Zomato Quick is already operational across 15 cities, making ‘fast food’ faster than ever. Forget 30-minute pizza deliveries; that's practically snail mail compared to Zomato's Quick!

So, next time you're hit by those stomach grumbles, remember: Zomato Quick counts just to ten, and voilà—your meal is at the door.