Mumbai: As the sweltering heat has taken a toll on several Indians, Zeno Health India’s leading omnichannel platform for quality and affordable generic medicines, has launched the ‘Beat the Heat’ campaign recently. The pharmacy chain is conducting an awareness campaign to reach more than five lakh customers through their 180-plus stores regarding utilizing medicines and health products to tackle heatwave-related health issues.

Mumbai and Pune are experiencing intense heatwaves with temperatures rising to as high as 41 degrees Celsius. Unseasonal rains and weather change is also exacerbating these issues leading to exhaustion, body cramps, dehydration and heatstroke cases among citizens. Keeping this in mind Zeno Health, with the help of their team of expert pharmacists, will be reaching out to all their customers. The startup is doing this by creating awareness among walk-in customers, through their community networks as well as through social media platforms.

Speaking on the campaign, Zeno Health head of growth Kush Jain said, “Zeno Health has always been at the forefront of creating healthcare accessibility for Indians at an affordable price. The heatwave in India has severely affected several lives across the country and is also leading declining health status in several cities. Keeping this in mind, we decided to launch this campaign as there are several health products that can help Indians tackle soaring temperatures. With the trust our customers have put on us for the past few years, we are confident that we will be able to make a strong impact in their healthy lives.”

The pharmacy startup is promoting more than 50 plus summer products under its property titled ‘Summer Savings’. This includes a variety of health supplements, glucose, pain relief balms & spray, protein shakes, body lotions & oils, support brace and other items. These products will be available across all Zeno Health stores in Mumbai and Pune. In the past summer season, Zeno Health has witnessed high demand for these products. It is expecting even further rise in demand as the summer season rages on across these cities.