MUMBAI: Xiaomi India has released its latest ‘Note Kiya Jaye’ campaign for its recently launched Redmi Note 7 Pro, featuring Bollywood actor and its brand endorser Ranveer Singh.

The campaign is a two-film series that uses humour to highlight Redmi Note 7 Pro and its 48MP camera feature. The campaign is focused on the camera’s ability to zoom into details even at a distance. It marries the classic good old reference of “Duur se Dekha toh… aur paas jaake dekha..”, which implies how things may appear to be a certain way from far, and upon closer look, it turns out to be a different situation, thereby building a familiar insight for consumers.

Xiaomi India chief marketing officer Anuj Sharma said, “Xiaomi’s Redmi Note series has a notable legacy of their own and play a significant role in driving the brand’s leading performance in India. Therefore, there couldn’t have been a better way to present our all-new Redmi Note 7 Pro by combining our brand marketing efforts with one of the major superstars of this generation, Ranveer Singh. Redmi Note 7 Pro brings our core philosophy - Innovation for everyone, to life with its incredible features such as the stellar 48MP camera, and the Note Kiya Jaye campaign successfully depicts that with a tinge of humour and positivity. We hope our Mi Fans enjoy the campaign and make the most of our innovative technology because we believe our Mi Fans deserve the best.”

Xiaomi India head of brand marketing Karan Shroff said, “We wanted to offer our audience stories that portrayed Redmi Note 7 Pro’s capabilities, and would also truly relate to their day-to-day lives through funny, positive instances. We sought inspiration from popular local insights such as Duur se Dekha vs. Paas Jaa Ke Dekha reference, which was also used during our recent Redmi Note 7 Pro launch presentation in February. And this is what you will experience with the Note Kiya Jaye campaign too. The campaign offers our Mi Fans and consumers highly relatable stories that blend the key strengths of the product, which is the 48MP powerful camera, along with a strong element of satire, bringing them the best of both worlds.”