MUMBAI: Mumbai based communications agency Water Communications recently unveiled a new campaign for Marshalls Wallcoverings – 'Design Wala Colour.'

The campaign reflects that design is indeed an important element in our lives. However, when it comes to our walls, we think only in terms of colours and not designs. The ad stresses on the point that by adding designs to our walls, we can make the world around us even more beautiful.

Speaking on the new campaign, Water Communications director Vandana Sethhi said, “When we think of renovating our homes or offices, we immediately start thinking different colours for different rooms and walls but for everything else in life, we always think Colurs plus Design. So the idea is instead of thinking mere colour for our walls, we think design wala colour.”

“Marshalls Wallcoverings has pioneered the concept of wallcoverings in India. With ‘Design Wala Colour’, we once again intend to highlight to our audience the fact that walls, like other elements that are part of the home décor need to be designed and not just coloured. Take for example - windows, they are an extension of our walls and we invest a lot of time and money to get the best patterns and designs for the curtains. Similarly, we need to change our outlook towards our walls as well and go beyond just colours,” added Marshalls Wallcoverings director Mona Menon.